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JUNGER

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Editor, blogger, journalist, bloviator, Web guy.
Articles Posted: 16  Links Seeded: 8
Member Since: 6/2006  Last Seen: 8/31/2006

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Put a Seed Newsvine link on your own site

The Secret to Boosting Your Site's Traffic Overnight

Wed Sep 13, 2006 2:26 PM EDT
technology, internet, web, blog, website, blogging, traffic, writing, site, links, blogger, web-site, traffic-boost
By junger
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Any blogger, Webmaster or site developer knows that the key to increasing your site's revenue is to increase the amount of traffic to the site. Promotion is obviously one way to do this, while regular content is another.

But while reaching out to a larger audience is necessary, it's not the best way to boost your site's traffic. The trick is in the writing -- specifically, writing in such a way that your current audience (including RSS readers) will increase the number of pages they visit each time they come to the site.

So how do you do it?

Incorporating inline links in your blog posts can be the difference between 3 page views per visit and 4 page views per visit. If you have 100 daily unique users averaging 3 page views per visit, and can bump that up to 4, you've just added another 100 page views.And that's without having to set public goals or come up with really popular posts.

But inline links can't just be inserted randomly into completely unrelated posts (How I Made $225 Talking About Money). The content has to be related, or the visitor reading it won't find your link suggestions compelling. Try to relate previous posts to the new one in ways that make sense, such as telling readers about previous goals when setting new ones.

Think about one of my favorite sites of all-time: Wikipedia. When you surf Wikipedia, you normally start out with one article and follow inline text links, often ending up somewhere completely unrelated. That's the goal in writing for the Web -- you want your visitors to find what they need, but also to see everything you can offer them.

Inline links are the way to go. If you're not used to a writing style that incorporates inline related links, don't expect instant gratification -- it will take some time to develop. Unless, of course, you also boost your productivity overnight.

This article is originally posted here.

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  • Public Discussion (7)
jgreathRestored

???

There's nothing here... Is that the secret?

    Reply#1 - Wed Sep 13, 2006 4:07 PM EDT
    jgreath

    Bah! Dammit! There was nothing there, but after submitting that comment, the article suddenly appeared!

    Go ahead and delete my last comment if you wish.

      #1.1 - Wed Sep 13, 2006 4:08 PM EDT
      Reply
      Spuds Stuff

      Thanks for the article. I will be taking your suggestions on board.

        Reply#2 - Wed Sep 13, 2006 4:14 PM EDT
        junger

        Good luck, Spuds!

          #2.1 - Thu Sep 14, 2006 11:14 AM EDT
          Reply
          Killfile

          Junger -

          While I understand that linking to your own blog throughout the article is emblematic of the technique you describe, it's also a clear violation of the Newsvine CoH and - frankly - bad form here.

          Also, Google will tend to punish duplicate content, so cross posting your blog to Newsvine may not be the best idea from a revenue standpoint.

          • 2 votes
          Reply#3 - Wed Sep 13, 2006 4:16 PM EDT
          junger

          Killfile,

          I completely understand your comments, and I definitely considered the number of included links before posting here. While it may be "bad form" -- and I'm not denying that this may be true -- it's not a violation of the Code of Honor.

          The CoH says: "Posting full articles which also appear on your blog is acceptable but seeding your own stuff is not."

          As for Google punishing duplicate content, it's not true:

          There are many opinions in the discussion forums but there's no proof that search engines really penalize duplicate content.

          If there really was a duplicate content filter then many news web sites that publish AP or Reuters news would be banned from search engines. For example, you can find many web pages with exactly the same article here. All pages can be found on Google.

          I'm not at all trying to cause a ruckus or problems, and I definitely understand your concerns, but I think I'm within the boundaries of acceptability here.

          I do think it is great that the community has folks such as you who want to keep high standards. That's what will keep Newsvine scandal-free, especially when compared to the recent problems at Digg.

          All the best - junger

            #3.1 - Thu Sep 14, 2006 11:06 AM EDT
            Killfile

            I suppose it depends on your reading of the phrase "self-promotion." Personally I wouldn't do it in the future but that's your call.

            I'll be the first to admit heavy linking to my other Newsvine articles, but I try to keep links to my personal blog to a minimum. Just keep it in mind as you post. Keep up the good work.

              #3.2 - Thu Sep 14, 2006 11:15 AM EDT
              Reply
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